80+ Fascinating Website Statistics
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We’ve all heard that websites are important for business. But what does the data say? Well, we’ve curated 80+ of the most interesting website statistics on the Internet that will tell a more complete story about small business websites, web design, responsive design, and more. Keep reading to see some of this fascinating research!
Top 10 website statistics
There are almost 2 billion websites on the Internet.
73% of small businesses have a website.
It takes just 0.05 seconds for users to form an impression of a website.
There was an almost 3x increase in the amount of U.S.-based searches for the keyword “web designer near me” in September 2024 compared to September 2023 (12.1k vs 4.4k).
On average, 252,000 websites are created daily.
57% of users won’t recommend a business with a poorly designed mobile site.
Organic search provides twice the revenue to B2B businesses than other channels.
61% of people say they will find another website if they don’t find what they’re looking for within 5 seconds.
People spend an average of 45 seconds on a website.
46.1% of people assess a web site’s credibility based on its visual design, including images, color schemes, and typography.
General website stats
There are almost 2 billion websites on the Internet. (Source: Statista)
There are almost 2 billion websites on the Internet now. So, there is obviously no shortage of websites and website content out there. With so much competition, it’s very important to find ways to make your website stand out. Unique content and great design can really help you get noticed in a crowded space.
On average, 252,000 websites are created daily. (Source: Siteefy)
There’s a lot of noise in the online world (with more added every day), which really emphasizes the need for fresh ideas and creativity. If you want your site to stand out, you’ll need to keep offering something special to attract attention.
73% of businesses currently have a website. (Source: Zippia)
If you’re one of the 27% of businesses still without a site, it’s time to think about getting one. A well-crafted website can open up new doors and connect you with customers you might have never reached otherwise.
29% of all business now takes place online. (Source: IBISWorld)
The shift to online is hard to ignore. So if your business is not getting serious about being online yet, you could be missing out on valuable opportunities. Being online and having a website is more important than ever!.
73% of businesses invest in website design to stand out. (Source: Adobe)
In a crowded market, having a great website can set you apart from competitors, which is why the majority of businesses recognize the value of investing in website design to differentiate themselves. Being online is not enough to bring success, it’s about making a lasting impression that attracts customers.
Almost a quarter of small retail businesses don’t have a website. (Source: PR Newswire)
Surprisingly, many small retail businesses still don’t have a website. But this can play a major role in the success of these businesses. Without an online presence, these businesses might miss out on opportunities to reach a broader audience and show off their products or services effectively.
73% of small businesses have a website. (Source: Zippia)
Did you know that 73% of small businesses have a website? It’s great to see so many businesses realizing the value of having an online presence. A website can be the face of your business, reaching customers far beyond your physical store. For small businesses, this can be a game-changer by building credibility and making it easier for people to find you. If you’re not part of that 73%, it might be time to think about getting one.
25% of small businesses websites get updated less than once a year. (Source: Moneyzine)
25% of small business websites don’t get updated more than once a year, which can be a problem. An outdated site can hurt your brand and even affect your SEO rankings. Regular updates, like refreshing content or improving the site's functionality, show that your business is active and evolving. Plus, keeping things current encourages visitors to come back.
46% of U.S. websites reported having 1,001 to 15,000 monthly visitors in 2023. (Source: Hubspot)
In 2023, 46% of U.S. websites had between 1,001 and 15,000 monthly visitors. That’s a solid range for many small businesses, but there’s always room to grow. Optimizing your site, improving user experience, and using social media can help increase those numbers and turn more visitors into paying customers. Even small traffic boosts can make a big impact.
21% of businesses say their main problem with their website was low traffic. (Source: Top Design Firms)
21% of businesses say their biggest issue with their website is low traffic. If that’s you, don’t worry—it’s often a sign that a few tweaks are needed. SEO and consistent blogging can all help drive more visitors. If you’re struggling with low traffic, it might be time to rethink your strategy or offer more engaging content. With time and effort, your site can start attracting more visitors.
It takes an average of 2 months to design a basic website. (Source: GoodFirms)
Two months to design a basic website might sound like a lot, but when you think about all the planning, revisions, and testing involved, it adds up. However, this is just the average, and some are able to create a new website in a day, while others need more than two months.
Websites are redesigned every 1.5 to 2.5 years on average. (Source: Business2Community)
On average, websites get a redesign every couple of years. This average highlights the importance of keeping your site fresh and relevant to your brand as it updates.
Stats on the importance of having a website
81% of shoppers conduct research online before buying. (Source: Invoca)
If 81% of shoppers are checking things out online before making a purchase, having a website is no longer optional—it’s essential. Even if you're not selling directly online, potential customers are still researching your business, reading reviews, and comparing their options. Your website is your chance to tell your story and show why you're the best choice. Without one, you're missing out on a huge number of shoppers who could become loyal customers.
30% of people would return to a website they’ve already purchased from. (Source: Assets)
Once you’ve got a customer to buy from you, there’s a pretty good chance they’ll come back. In fact, 30% of people are likely to return to a website they’ve shopped from before. That’s why it’s so important to create a great experience from the start. When you deliver quality and build trust, you turn one-time buyers into repeat customers.
Organic search provides twice the revenue to B2B businesses than other channels. (Source: Brightedge)
Organic search isn’t just another marketing channel for B2B companies—it’s a major revenue driver. It brings in twice as much revenue as other channels, which means if you’re not investing in SEO, you could be leaving money on the table. Optimizing your site for search engines could have a huge impact on your bottom line.
93% of online experiences begin with a search engine (Google, Bing, etc.) (Source: Imforza)
Almost everyone—93%—starts their online journey with a search engine like Google or Bing. If your business isn’t showing up in those results, you’re basically invisible to the majority of potential customers. That’s why search engine optimization is so important. It’s your opportunity to make a great first impression and get found by people searching for what you offer.
Roughly 76% of people who conduct a local search visit the physical business within 24 hours. (Source: Think With Google)
Local search is powerful. Over three-quarters of people who search for a local business online end up visiting that business within 24 hours. If you have a physical location, showing up in local search results is crucial. This stat shows just how important it is to focus on local SEO to get found by people ready to take action.
58% of people look for local small businesses on their phones every day. (Source: Hubspot)
More than half of consumers are using their phones to search for local businesses every day. That makes mobile optimization more important than ever. If your site isn’t mobile-friendly, you could be losing a huge chunk of your audience. Make sure your website is easy to navigate, loads quickly, and provides all the info mobile users are looking for.
92% of business owners believe their website is the most effective digital marketing tool. (Source: Iron Paper)
It’s no surprise that 92% of business owners believe their website is their most effective digital marketing tool. Your website is often the first interaction a customer has with your brand—it’s where they learn about what you offer, make purchases, or get in touch. A well-designed, conversion-focused website is a cornerstone of any successful marketing strategy.
Businesses that blog on their website get 67% more leads per month. (Source: Demand Metric)
Blogging is a game-changer for generating leads. Businesses that blog on their website regularly see 67% more leads per month. It’s a great way to educate your audience, showcase your expertise, and boost your SEO. Plus, consistent blogging keeps your website fresh, which encourages visitors to come back.
45% of Google searches are for local businesses. (Source: PR Newswire)
Almost half of all Google searches are for local businesses, which shows just how important having a website that incoporates local SEO strategies is. Being visible in local search results can drive foot traffic to your store and connect you with nearby customers looking for your services.
96% of potential customers learn about a business online. (Source: Moz)
96% of people go online to learn about businesses before making any decisions. If your business doesn’t have a strong online presence, you’re missing out on the vast majority of potential customers. Having a solid website, active social media, and positive reviews can make all the difference.
62% of customers will disregard a business if they can’t find them online. (Source: Safari Digital)
More than half of consumers will ignore a business if they can’t find it online. This just goes to show how important it is to have a website and be visible in search engines. Without an online presence, you’re invisible to a large portion of your target audience, which could hurt your bottom line.
71% of small business owners said their businesses survived the COVID-19 pandemic because they went online. (Source: Salesforce)
The COVID-19 pandemic forced many businesses to pivot quickly, and for 71% of small business owners, moving online was what kept them afloat. This stat shows just how important having a digital presence can be, even in uncertain times. Whether you’re selling products, offering virtual services, or simply keeping your customers informed, being online helps you stay connected and grow.
95% of purchases are predicted to take place through e-commerce by 2040. (Source: Nasdaq)
The future (if not the present) is e-commerce. By 2040, 95% of purchases are expected to happen online. If your business isn’t focusing on an online sales strategy, now’s the time to start. With more consumers turning to the internet to shop, having a strong digital presence and providing a seamless online shopping experience is going to be key to staying competitive.
Stats on why businesses don’t have a website
35% of small businesses think they are too small to have a website. (Source: GoDaddy)
Thinking you're too small for a website is a common belief, but the truth is, no business is too small to have an online presence. Whether you’re a solopreneur or part of a growing team, a website can help you reach more people and build credibility. Even if most of your customers are local, a website can help you connect with new ones and grow beyond your neighborhood.
27% of businesses that don’t have a website say it’s because they don’t believe they are relevant in their industry. (Source: Zippia)
While 27% of businesses without a website don’t believe it’s relevant to their industry, in reality, nearly every industry benefits from having one. A website doesn’t just help with sales—it’s a tool for sharing information, engaging with customers, and showing that your business is legit. Even in industries that mostly operate offline, an online presence can make a big difference.
15% of businesses that don’t have a website say it’s because they don’t have the technical knowledge to run a site. (Source: Zippia)
For 15% of businesses without a website, the challenge is technical knowledge. The good news? Setting up a site is easier than ever with platforms like Squarespace. These tools are designed to be user-friendly, even if you’re not tech-savvy. Plus, if you need help, there are affordable web designers who can take care of the tricky stuff. So, don’t let tech fears hold you back—it’s simpler than it seems.
26% of businesses that don’t have a website say it’s because of cost. (Source: Zippia)
Cost is another concern, with 26% of businesses saying they don’t have a website because it’s too expensive. But today, you can get a great-looking site without breaking the bank. Platforms like Squarespace offer affordable options, and a website is an investment that pays off over time by bringing in more customers. When you think about the potential return, the initial cost becomes easier to justify.
21% of businesses that don’t have a website say it’s because they use social media to maintain an online presence. (Source: Zippia)
Some businesses (21%) rely solely on social media for their online presence, but that can be risky. While social media is great for engagement, it doesn’t give you full control over your content, and algorithms change constantly. A website, on the other hand, lets you control the message and serves as a hub for all your business info. Having both a website and social media gives you the best of both worlds.
First impressions & credibility statistics
It takes just 0.05 seconds for users to form an impression of a website. (Source: CXL)
First impressions matter, and they happen fast—users form an opinion in just 0.05 seconds. That’s why it’s important to have an attractive and user-friendly website design. You only have a moment to capture attention, so investing in good quality design can be a smart move.
46.1% of people assess a web site’s credibility based on its visual design, including images, color schemes, and typography. (Source: Stanford University)
Almost half of people make judgments about a website’s credibility based on visual design A visually appealing site can build trust and make a website look more professional. And since 68% of consumers buy more from brands they trust, this can make a big impact on your website’s conversions.
Roughly 28.5% of people asses a web site’s credibility based on its structure. (Source: Stanford University)
Almost one-third of people judge a site’s credibility on the structure of its website. A poorly structured website can reflect badly on your business, while a well-designed website can make people take your business more seriously.
94% of first impressions are influenced by design. (Source: CXL)
Design is (almost) everything when it comes to first impressions. The vast majority of users base their initial opinions on design alone. If you want to capture attention and encourage visitors to explore your website further, investing in an attractive design can go a long way.
Stats on website user experience and performance
90% of users will leave a poorly designed website. (Source: Sagapixel)
This statistic shows how crucial it is to invest in good design and user experience. If your site isn’t appealing or functional, you risk losing potential customers before they even get a chance to engage with your content.
61% of people say find another website if they don’t find what they’re looking for within 5 seconds. (Source: Forbes)
People are in a hurry, and if they can't find what they need within 5 seconds, most will head to another site. That’s why having clear navigation and a simple, user-friendly design is crucial. Make sure your visitors can easily find important info like contact details or products. Keeping things straightforward and fast will keep people on your site instead of sending them elsewhere.
53% of people leave a web page if it takes more than three seconds to load on their mobile devices. (Source: Think With Google)
Speed is everything. If your site takes more than 3 seconds to load on mobile, more than half of your visitors will bounce. This shows how important it is to optimize for mobile and fast loading times. People expect quick access, and if they don’t get it, they’ll move on—likely to a competitor.
86% of people want to see information about a business's products/services on their homepage. (Source: Blogging Wizard)
When someone lands on your homepage, they want to know what you do—fast. In fact, 86% of people expect to see clear info about your products or services right up front. So, don’t make them dig for it. Keep your homepage simple and direct, showing off what you offer right away to keep visitors engaged.
People spend an average of 45 seconds on a website. (Source: Sevell)
You have just 45 seconds to grab someone’s attention. That’s how long visitors typically stay on a site, so it’s important to make those seconds count. A clear and compelling homepage with easy navigation is key. You want people to quickly understand who you are and what you offer. Good web design and great will help turn those seconds into meaningful interactions.
44% of B2B website visitors leave a website because there is no visible contact information. (Source: Ferguson Web Consultants)
For B2B sites, not having visible contact info is a deal-breaker. Almost half of visitors will leave if they can’t find a way to reach you easily. Make sure your contact details are front and center—whether in the header, footer, or on a dedicated page. Don’t make potential clients hunt for a way to get in touch.
Websites that use video have an average conversion rate of 4.8% while those that don’t have an average conversion rate of 2.9%. (Source: Wordstream)
Including videos on your website can be a game-changer. Sites with videos see almost double the conversion rate compared to those without. Videos are a great way to quickly explain your products or services and build trust with your audience. If your site doesn’t include video, you might be missing out on potential conversions.
57% of internet users say they won’t recommend a business that has a poorly designed website on mobile. (Source: Forbes)
A bad mobile experience can hurt your reputation. More than half of users won’t recommend a business if their mobile site is poorly designed. Since so many people browse on their phones, making sure your site looks and works great on mobile is critical. A smooth, user-friendly mobile experience builds trust and keeps customers coming back.
Almost 54% of consumers shop on mobile devices. (Source: Pew Research)
Mobile shopping is the norm now, with over half of consumers making purchases on their phones. If your ecommerce site isn’t optimized for mobile, you’re missing out. Make sure your site is fast, easy to use, and offers a smooth checkout process on mobile to capture this growing audience.
38% of people say they would stop engaging with a website if their content or layout was unattractive. (Source: Zippia)
Looks matter. If your website doesn’t have a visually appealing layout or content, 38% of visitors won’t stick around. Great design is key to keeping people interested. First impressions happen fast, so investing in a well-designed, easy-to-navigate site can keep potential customers engaged and improve your chances of converting them.
15% of U.S. adults don’t have a home broadband service, making them “smartphone-only” internet users. (Source: Pew Research Center)
With 15% of U.S. adults relying solely on their smartphones for internet access, having a mobile-friendly site is a must. These users won’t be browsing on desktops, so your content needs to look good and work well on smaller screens. A responsive, mobile-optimized site is essential for reaching this growing audience of smartphone-only users.
47% of people will leave a website if it doesn’t load within 2 seconds. (Source: Neil Patel)
Speed is incredibly important. Nearly half of users will leave your site if it doesn’t load in two seconds. That’s a wake-up call for anyone with a slow site. Make sure you’re optimizing performance, as you don’t want to lose potential customers just because of a page that lags.
Including videos on a website can increase the time spent on the page by 88%. (Source: Forbes)
Videos can be a game-changer for engagement. When you include videos on your site, visitors tend to stick around much longer. Whether it's tutorials, testimonials, or something else, video content keeps your audience engaged and adds a whole new layer of value.
Users spend an average of 5.94 seconds looking at a website’s main image. (Source: CXL)
Make sure your website’s main image is a good one because people will spend a long time looking at it. This fleeting moment is critical for making a strong impression. The right visuals can draw visitors in and convey your brand message effectively. Make those seconds count by using high-quality, relevant images that capture attention.
59% of website users prefer beautifully designed websites over plain ones. (Source: Adobe)
It’s important to balance beauty and simplicity with your website. Make your website too plain, and your visitors may not be as impressed. While beautiful designs can significantly improve a user’s impression of your brand. So, investing in good design can help you connect better with your audience and stand out from the competition.
84.6% of web designers believe a cluttered web design is the biggest mistake made by small businesses. (Source: GoodFirms)
A cluttered design can be a major turn-off for your users, which makes keeping a clean and organized layout important for user experience. Simplifying your design (although not too much) can improve navigation and keep visitors focused on your key messages.
More than 22% of fast growing B2B small business websites have a live chat app. (Source: Drift)
Live chat is becoming a go-to feature for fast-growing B2B companies, with over 22% of them using it. Why? Because it gives potential clients a quick, real-time way to get their questions answered. Adding live chat to your website can improve user experience and help you connect with visitors when they need it most.
Mobile & responsive web design statistics
90% of websites (roughly 1.71 billion) are now responsive. (Source: Hostinger)
The vast majority of websites are now responsive, which means they adjust to fit various devices. This shift shows a growing awareness of user experience. If your site isn’t among those responsive designs, you risk falling behind as users increasingly expect seamless browsing on all devices.
Mobile phones accounted for 59% of all web traffic. (Source: Statista)
Mobile phones now make up more than half of all web traffic. If your site isn’t mobile-friendly, you could be missing out on a huge audience. With so many users browsing on their phones, creating a great mobile experience is necessary for reaching today’s consumers who, frankly, expect it.
Users are 67% more likely to buy from a website that is optimized for mobile. (Source: Think with Google)
Optimizing your site for mobile isn’t just a nice-to-have; it’s a must. Users are much more likely to make a purchase if your site is mobile-friendly. So, if you want to boost sales, investing in mobile design can really pay off in the long run.
57% of users won’t recommend a business with a poorly designed mobile site. (Source: socPub)
If your mobile site isn’t user-friendly, you might find your reputation take a hit. More than half of users won’t recommend businesses with poorly designed mobile experiences. Investing in a mobile-optimized design can improve user experience and encourage referrals.
Mobile users are five times more likely to abandon a task if the site isn’t optimized for mobile. (Source: Google)
Mobile optimization is very important for keeping users engaged. If your website isn’t optimized for mobile, you risk losing potential customers, making responsive design a very smart investment.
There are over 1 billion tablet users online. (Source: Statista)
Businesses must start prioritizing mobile users (if they aren’t already), but they also need to make sure their websites look good for tablet users. To cater to different audience preferences, a responsive website is crucial.
85% of adults think a company's mobile website should be at least as good as its desktop version. (Source: NAU)
People expect a consistent experience across platforms. This is why most adults believe a company’s mobile website should be just as good as its desktop counterpart. Not meeting these expectations can lead to user dissatisfaction, making quality design for both mobile and desktop necessary for the success of your website.
Non-responsive design is the reason 73.1% of users leave a website. (Source: Tenacity)
Many people leave websites because of a non-responsive design, which highlights the importance of having one. As more people access the Internet on their phones and tablets, making sure your site adapts to different screen sizes isn’t just smart—it’s crucial for keeping visitors engaged!
17% of small business websites don’t comply with Google’s Mobile Friendly requirements. (Source: Clutch)
A lot of small business websites—17%—aren’t meeting Google’s mobile-friendly standards. That’s a big deal. If your site isn’t mobile-friendly, you could rank lower in search results and frustrate visitors trying to use their phones, which can cost you traffic and sales. Optimizing for mobile isn’t optional—it’s a must.
Website cost statistics
The average cost of basic website design is $3,200. (Source: GoodFirms)
The average basic website will cost $3,200 to create. While this may seem expensive, a professionally designed site can serve as a tool that drives traffic and conversions, making the cost worthwhile.
Building a large-scale ecommerce site costs around $10,000 on average. (Source: Godaddy)
Launching a large-scale ecommerce site typically comes with an average price tag of around $10,000. This investment can lead to substantial revenue opportunities depending on your business.
It costs between $400 and $60,000 each year for website maintenance. (Source: HubSpot)
The cost of website maintenance can vary significantly. And it depends on many things, like the size of the site and how much support you need. On average, though, it will cost between $400 and $60,000 each year.
A reduced mobile load time of 0.1 seconds can boost eCommerce conversion rates by 8.4%. (Source: Think with Google)
Every millisecond counts in ecommerce, and just a tiny reduction in mobile load time can boost conversion rates significantly. If your site is slow to load, you might be hurting your sales!
Designing a small business website costs between $2,000 and $9,000 on average. (Source: Forbes)
The cost of designing a small business website can range anywhere from $2,000 to $9,000, depending on what you’re looking for. If you want custom features, a unique design, or a bigger ecommerce setup, the price can hit that higher end. But think of it as an investment—your website can generate leads, improve your brand’s image, and act as your 24/7 salesperson, all working to grow your business.
A simple website can cost as little as $16 a month to maintain. (Source: Squarespace)
If you’re just starting out, maintaining a simple website can cost as little as $16 a month—about the price of 3 Starbucks coffees! For that, you get a functional, professional-looking site that can bring in leads, sales, and visibility. It’s an easy, affordable way to get started, and as your business grows, you can always upgrade.
A complex website can cost between $10,000 to $35,000 to create. (Source: Wix)
For businesses with more complex needs, like a big ecommerce site, the initial cost can jump to anywhere between $10,000 and $35,000. This type of site is designed to handle larger operations, and while the investment is bigger, it can pay off by offering a highly personalized website that helps your business stand out and scale effectively.
Website conversion statistics
70% of small business websites lack a clear call to action. (Source: Small Business Trends)
A clear call to action is important for guiding visitors on what to do next. Yet, 70% of small business websites are missing this element. Without a strong CTA, you risk losing potential leads, so make sure to include prompts that encourage action.
Visitors are 58% more likely to buy after seeing on-page reviews. (Source: BigCommerce)
On-page reviews can really sway purchasing decisions. Visitors are more likely to make a purchase after reading reviews on your site. Highlighting positive customer feedback builds trust and encourages hesitant buyers to take the plunge.
Conversions can drop by up to 95% on a cluttered web page. (Source: Think with Google)
Cluttered web pages can significantly impact your conversion rates. In fact, conversions can drop by almost 100% if your site is overcrowded. A clean, organized design helps users find what they need easily, encouraging them to take action and increasing your overall conversion rate.
Pop-ups typically convert 3.09% of viewers, with some seeing conversions as high as 28%. (Source: iPaper)
This stat suggests that while their effectiveness is mixed, strategically timed and well-designed pop-ups can effectively capture leads and engage visitors.
A site that has a superior user experience can have a 400% higher conversion rate than poorly designed sites. (Source: Forrester)
This stat shows just how crucial it is to focus on user experience factors like easy navigation, fast loading times, and responsiveness. A little investment in user experience can go a long way in improving engagement and conversions.
Longer pages can increase conversions by 30%. (Source: Conversion Rate Experts)
Interestingly, tall pages can often lead to more conversions. People want details when making decisions, so a well-structured, detailed page can actually keep them engaged and encourage more action.
Web design color statistics
Blue and green are the most preferred colors for business websites. (Source: Colorlib)
When it comes to color preferences, blue and green top the list for business websites. These colors evoke feelings of trust and calmness, which can make them ideal choices for branding.
22% of consumers notice eye-catching colors when they visit a website for the first time. (Source: Colorlib)
Colors play an important role in first impressions. Since consumers are drawn to eye-catching colors when visiting a website, this highlights the importance of choosing a color palette that not only represents your brand but also attracts and engages your audience right from the start.
Colors can increase website readership by 40% and comprehension by 73%. (Source: Colorcom)
The colors you choose for your website can significantly impact readership and comprehension, so we know how essential color choices are in design and helping visitors absorb information more effectively.
AI website design stats
In 2023, Hubspot reported that 93% of web designers have used AI technology to assist with a web design-related task in the previous three months. (Source: HubSpot)
With 93% of designers already embracing A.I., it has become a handy tool for streamlining their work. Whether it's simplifying workflows or enhancing creativity, designers are finding A.I. to be a powerful assistant.
58% of web designers use A.I. to create unique images and other media assets. (Source: HubSpot)
A.I.-generated images and media are becoming a go-to for many designers, with more than half relying on it to produce unique visuals. The possibilities are endless—A.I. can help create stunning designs much easier.
49% of designers use A.I. to experiment with new design strategies or elements. (Source: HubSpot)
Experimentation is at the heart of great design, and nearly half of designers are using A.I. to push creative boundaries. A.I. is helping them try out new ideas and strategies that might’ve taken much longer to explore in the past.
Website design industry statistics
There are around 200,000 web developers and digital interface designers in United States. (Source: Statista)
With 200,000 professionals in the U.S. alone, web design and development are thriving fields. There’s clearly a huge community out there shaping how we experience the web.
There are roughly 27.7 million web developers in the world. (Source: Statista)
Globally, nearly 28 million developers are working behind the scenes to create the websites we use daily. That’s a massive pool of talent, each contributing to the ever-growing Internet.
The market size of the web design service industry was estimated to be $42.5 billion in 2023. (Source: IBIS World)
A $42.5 billion industry in 2023 shows just how important web design has become and how there’s serious demand for quality design services as businesses strive to improve their online presence.
The job market for web developers and digital designers is expected to grow by 16% between 2022 and 2032. (Source: Champlain College Online)
With a 16% growth rate expected to be on the horizon, web design and development are growing careers. This means more opportunities for creatives and tech-savvy people to enter the field and shape the future of the web.
There was an almost 3x increase in the amount of U.S.-based searches for the keyword “web designer near me” in September 2024 compared to September 2023 (12.1k vs 4.4k). (Semrush)
A 3x jump in searches for "web designer near me" shows that more businesses are looking for local expertise to enhance their online presence. Whether it’s a new website or a redesign, people are looking for personalized, professional help to stand out online.
There was an almost 1.7x increase in the amount of U.S.-based searches for the keyword “AI web design” in September 2024 compared to September 2023 (1k vs 590). (Semrush)
AI is making waves in the web design world! With a 1.7x increase in searches for “AI web design,” it’s clear that more and more people are curious about how artificial intelligence can streamline the design process.
Stats on website security
43% of cyber attacks target small businesses. (Source: Microsoft)
Cyberattacks aren’t just a problem for big companies—small businesses are a target, too. In fact, 43% of cyberattacks are aimed at small businesses. Without proper protection, these attacks can cause serious financial damage or even shut down a business. That’s why cybersecurity should be a priority no matter how big or small your company is.
Only 9% of small businesses have cyber liability insurance. (Source: CyberPeace)
Even though cyberattacks are a real threat, only 9% of small businesses have cyber liability insurance. This type of coverage can protect your business from the financial fallout of a cyberattack. If you haven’t looked into it yet, it might be worth considering to protect your company from unexpected cyber risks.
Want to learn more?
Hopefully, you now have plenty of web design stats that help inform us on the importance of web design and what makes web design effective. But do you need more help? You can learn more about Squarespace, design, copywriting, SEO, and more on the blog! Here are some of our favorites!
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