26 common types of web pages
These days, 71% of businesses have a website. Are you one of them? If you are, you might be thinking about what types of pages you need to make your website as effective as possible. Well, in this blog, we’ll explore 26 different types of web pages, and discuss what types of pages YOUR business may need. Keep reading!
Types of web pages
Homepage
A homepage is the front door to your website. It's typically how a visitor gets introduced to a business, so it needs to make a great impression. The purpose of a homepage is threefold: capture attention, inform, and direct.
It should grab the visitor's attention with its design and compelling headline. Then it tells visitors what you do and who you are. A clear and concise message about your services or products, along with a bit about your brand, helps visitors quickly understand what you're all about.
Finally, a homepage guides visitors on where to go next. It acts like a roadmap, pointing them to important sections like your services, blog, or contact page. This navigation helps users find what they need more easily, and makes their experience smoother.
For an example of a great homepage, check out this one from PayPal.
About page
An About page is where you share the story behind your business. This personal touch humanizes your brand. An About page explains who you are, what you do, and why you do it.
One of its purposes is to foster trust. By revealing the journey, values, and people behind your business, you make it more relatable and credible. Visitors get to see the real faces and stories behind the brand, which builds a deeper connection.
The About page also often highlights your achievements, mission, and vision, showcasing your dedication and expertise. This transparency reassures visitors that they’re in good hands.
For an example of a great About page, check out this one from HubSpot.
Contact page
A Contact page is the spot on your website for visitors who want to get in touch with you. It's designed to make communication easy. Whether someone wants to inquire about your services, needs support, or is interested in a partnership, the Contact page provides them with the necessary information to reach out.
This page typically includes a contact form, that includes an email address, your name, and other questions. A Contact page isn’t just about collecting information though; it’s about inviting visitors to start a conversation with you, making your business more approachable and trustworthy.
For an example of a great Contact page, check out this one from Dropbox.
Service page
A Service page is a page that includes detailed information about the services you provide, how they work, and the benefits they bring to your customers. This page is essential for helping visitors understand what you can do for them and why they should choose you.
The purpose of a Service page is to clearly communicate the value of your offerings. By outlining each service, explaining the process behind it, and highlighting the advantages, you help potential clients make informed decisions. Some businesses have multiple service pages, each dedicated to a specific service, while others have a single page that lists everything. Check out this blog post for more information on what your business might need and how to write a service page.
For an example of a great Service page, check out this one from FLT Law.
Product page
Similar to a Service page, a Product page is where you showcase what you're selling (although this time, it’s a product). It's designed to give customers all the details they need to decide if they want to buy your product. This page typically includes specifications like price, features, and customer reviews. Sometimes, it also offers product comparisons to highlight why your product stands out.
The purpose of a Product page is to inform and persuade. It should provide clear, detailed information that helps visitors understand exactly what they're getting with the product. Features and benefits are outlined to show how the product can meet their needs. Reviews from other customers build trust, and comparisons can help buyers see the value of choosing your product over others.
For an example of a great Product page, check out this one from Apple.
Courses/programs page
A Courses/Programs page is where you list all the courses/programs your business offers. It usually gives a brief overview of each course or program, highlighting key details. Then each listing usually links to its own dedicated page, often a sales page, where visitors can find more in-depth information and sign up.
The purpose of a Courses/Programs page is to show off your educational offerings in one place. It helps potential students quickly see what’s available and decide which courses interest them.
For an example of a great Courses/Programs page, check out this one from Jenny Which Hello.
Book page
A Book page is where you highlight a specific book you have out. It informs the reader about what they will get out of the book, including its key themes and what makes it valuable. This page also provides links to where they can buy the book, making it easy for them to purchase.
The purpose of a Book page is to promote the book and encourage sales from your website. It often includes reviews from readers or mentions any achievements or awards the book has received. These elements build credibility and show potential buyers why the book is worth their time and money.
For an example of a great Book page, check out this one from Her First 100k.
Blog page
A Blog page is where all your individual blog posts live. It lists every article you've published, making it easy for visitors to browse and find content that interests them. Often, it includes filtering options so readers can sort through categories.
Blog posts are valuable because they help you showcase your knowledge and share helpful advice, connecting with your audience better. These pages not only help build trust and credibility but also encourage visitors to spend more time on your site.
For an example of a great Blog (main) page, check out this one from Oberlo.
Newsletter sign-up page
A Newsletter Sign-Up page is where you invite visitors to join your email list. It's designed to persuade them to subscribe by highlighting the benefits they'll get as members. This page often explains what kind of content they'll receive, like exclusive updates, special offers, or helpful tips.
The purpose of a Newsletter Sign-Up page is to make a good case for why visitors should want to hear from you regularly. Done well, it can help you grow your email list faster. Since email marketing typically has an incredible ROI, with an average of $36 made for every dollar spent, a standalone Newsletter Sign-Up page is very important.
For an example of a Newsletter Sign-Up page, check out this one from Tim Ferris.
Landing page
A Landing page is a standalone web page that a person “lands” on from an email, ad, or other source.
The purpose of a Landing page is to encourage a specific action, like joining an email list or making a purchase. Everything on the page, from the headline, to the body copy, to the call-to-action, is designed to drive visitors towards that goal.
For an example of a great Landing page, check out this one from Sunbasket.
Sales page
A Sales page is a type of landing page designed to persuade people to buy your offer. It’s a standalone page that focuses on showcasing the benefits of your product or service, overcoming objections, and answering any questions potential customers might have. It essentially provides all the information needed to help visitors make a confident purchasing decision.
And by laying out everything clearly and compellingly, a Sales page can build trust and urgency, encouraging visitors to take action, typically without the need of a sales call or some other secondary step.
For an example of a great Sales page, check out this one from Mindvalley.
Podcast page
A Podcast page is dedicated to showcasing your podcast. It provides a description of what the podcast is about, including its main topics and themes. This page also includes links to listen to the episodes, making it easy for visitors to find and tune in.
The purpose of a Podcast page is to promote and share your podcast with a wider audience. It often features reviews from listeners, helping to build credibility and attract new fans. Additionally, it usually lists any achievements the podcast has received to highlight its success. It essentially gives visitors all the information they need to start listening and get hooked on your podcast content.
For an example of a great Podcast page, check out this one from Her First 100K.
Press page
A Press page is a dedicated spot on your website for media. It includes all the information they need to communicate your brand to the public. This typically covers what your brand does, who is part of the operating team, and any notable achievements or press mentions.
The purpose of a Press page is to make it easy for the press to access accurate and detailed information about your brand. It often features a press kit with information you want the press to know. You’ll also find contact information for the person handling press inquiries, so journalists know who to reach out to for more details.
For an example of a great Press page, check out this one from Planned.
Testimonial/Product Review page
A Testimonial or Product Review page is where you showcase feedback from your customers. It’s a collection of quotes, reviews, and ratings from people who have used your product or service, sharing their positive experiences.
The purpose of a Testimonial or Product Review page is to build credibility. By displaying genuine customer feedback, you provide social proof that your product or service delivers on its promises. Potential customers can see real-life examples of how others have benefited, which helps them feel more confident in making a purchase.
This page lets your satisfied customers do the talking. Their testimonials and reviews can be powerful tools to persuade new visitors that your product or service is worth trying. It’s all about showing that others have had great experiences and encouraging new customers to join them.
For an example of a great Testimonial/Product page, check out this one from Hello Bonsai.
Features page
A Features page lists all the features of your product. It often details the practical applications of the product, showing how it can be used in real-life scenarios. This type of page is especially common in software companies, where it's essential to explain the specific capabilities and advantages of the product.
The main purpose of a Features page is to help people understand the value of your product. By clearly outlining its features and benefits, you make it easier for potential customers to see why your product is worth choosing. It’s about providing detailed insights that can influence their buying decision.
For an example of a great Features page, check out this one from Mixpanel.
Case study page
A Case Study page showcases your past work and successes. It includes a detailed example of a project you've completed, highlighting the challenges faced, solutions provided, and results achieved.
The purpose of a Case Study page is to demonstrate your expertise, as well as parts of your process. By showing a real-life example of your work, you give potential clients a clear idea of what you can do and how you can help them, and proves that you have a track record of delivering results.
A Case Study page is a great way to illustrate your skills, highlight your successes, and convince potential clients that you’re the right choice!
For an example of a great Case Study page, check out this one from Bluleadz.
404 error page
A 404 Error page is what visitors see when they try to access a page on your website that doesn’t exist. It’s essentially an error page that lets them know the content they’re looking for can’t be found.
The purpose of a 404 Error page is to guide visitors back on track on your website. Instead of leaving them frustrated with a dead end, a good 404 Error page provides helpful links to other parts of your site, like the homepage, popular articles, or a search bar. It helps keep visitors engaged with your website.
A 404 Error page helps maintain a positive user experience, an important part of any effective website.
For an example of a great 404 Error page, check out this one from Disney.
Resource/downloads page
A Resources/Downloads page is where you list all your valuable content like lead magnets, e-books, whitepapers, and guides. This page is designed to offer free resources to your visitors in exchange for their email addresses.
A Resources/Downloads page can help you build your email list by providing useful content that encourages visitors to share their contact information with you. This not only helps them solve a problem or learn something new but also allows you to stay in touch and nurture the relationship through email marketing.
So, visitors get access to valuable materials, and you grow your email list full of potential customers. It’s a win-win for everyone involved.
For an example of a great Resource/Downloads page, check out this one from Amy Porterfield.
Social media links page
A Social Media Links page is a page where you list all the important links you'd want someone to visit after clicking on your social media profile, since social media sites often let you include only one link. Some people use services like LinkTree for this, while others host the links directly on their own website.
The purpose of a Social Media Links page is to direct your followers to multiple destinations from a single link. This might include your website, blog, online store, contact page, or any other relevant content. It helps you bypass the limitations of the single link allowed in your social media bio and make it easy for your audience to find what they're looking for.
For an example of a Social Media Links page, check out this one from Jenna Kutcher.
FAQ page
A FAQ (Frequently Asked Questions) page is where you answer the most common questions people usually have about your business, products, or services. It’s a go-to spot for quick, straightforward answers.
The purpose of a FAQ page is to help visitors get the information they need without having to reach out directly. This saves time for both you and your customers. Plus, it helps clear up any confusion or concerns they might have about what you offer or your business.
A FAQ page is there to provide quick answers and make sure visitors feel confident and informed about your business.
For an example of a great FAQ page, check out this one from Liquid Death.
Cart page
A Cart page is your digital shopping cart where you see all the products you’ve chosen to buy. It shows the items, quantities, and prices. Just like a regular shopping cart, you can remove things you decide you don't want at the last minute. It also typically shows suggestions of other products the visitor might be interested in. This is an essential page for any business with an e-commerce component, helping people manage their purchases.
For an example of a great Cart page, check out this one from Crate and Barrel.
Pricing page
A Pricing page is a page that includes a breakdown down the tiers of your product. It details each tier's price, along with the features and benefits that come with each level. This helps potential customers understand what they will get for their money at different price points.
The purpose of a Pricing page is to make it easy for visitors to compare options and decide which tier best fits their needs and budget.
For an example of a great Pricing page, check out this one from Wiza.
Careers page
A Careers page is where you showcase job openings at your company. It lists available positions, descriptions, requirements, and how to apply and is the go-to spot for anyone interested in joining your team.
The purpose of a Careers page is to attract potential employees. It provides detailed information about job opportunities and often includes other information like what it’s like to work at your company, which can help candidates understand if they’re a good fit.
A Careers page is all about connecting with people who want to work with you. Instead of only relying on job platforms like Indeed or LinkedIn, you can connect with people who already know about your business and are possibly even fans.
For an example of a great Careers page, check out this one from Kriya.
Registration page
A Registration page is where visitors sign up for an account on your website. It usually asks for basic information like name, email, and password. What they get out of their account is entirely up to your business. It’s a straightforward way to gather the info you need and get users set up quickly.
For an example of a great Registration page, check out this one from Asana.
Privacy policy page
A Privacy Policy page is where you explain how your business collects, uses, and protects visitors' personal information. The purpose of a Privacy Policy page is to build trust and comply with legal requirements. While this is an important page for legal reasons, by being transparent about your data practices, you also help visitors feel confident about sharing their information with you.
For an example of a Privacy Policy page, check out this one from House Work.
Terms of service page
A Terms of Service page outlines the rules and guidelines for using your website or services.
The purpose of a Terms of Service page is to protect both you and your users. It helps limit liability from errors in your website content, limits liability from user content like the comment section, protects your content, and more. By having these terms in place, you provide a framework for a fair and safe experience for everyone.
For an example of a Terms of Service page, check out this one from LegalZoom.
What pages every website should have
The reality is that every single business is different, so without talking to you in person, it’s impossible to say definitely which pages your website needs. BUT… if you want an education guess, your business probably needs the following:
Home page
About page
Contact page
Product or service page
Privacy Policy page
Terms of Service page
404 Error page
These pages are essentially the bare minimum that a business needs. And they’re a great place to start if you’re just starting your website.
Final thoughts
As you can see, there are many different types of web pages a business may need to make their website as effective in telling their full story as possible. Hopefully, this blog has helped you figure out which ones your business needs.
If you’ve decided to build out some of these pages, or improve the ones you have, check out my website copywriting services where I can help. Or if you want to DIY your pages, check out some of my blog posts on website copywriting, SEO, blogging, and more!
