Did someone say “website”?
Oh… hello there. I'm Michaela.
I’m a copywriter/web designer who believes in drinking lots of coffee, telling stories, and never finishing TV shows (I still have one more season of The Office I need to get to).
I'm on a mission to help business owners eliminate the usual jitters that come with pressing “publish.”
“Start a business,” they said. “It’ll be fun,” they said.
What they didn’t tell you is that you’d constantly be putting out fires and juggling five roles at once, all while worrying if your website is doing all it can to convert visitors.
I get it. Running a business is hard… but getting your website right shouldn’t be. Not when you have a storytelling copywriter/web designer at your disposal.
I believe in…
Pursuing what lights your fire because life is short. Too short to be stuck doing something that doesn’t get you excited to get out of bed in the morning.
The power of storytelling. Stories have the ability to change lives and yes, even the world. This power is often ignored by marketers in favor of “growth hacks” that rely on luck, not on connection.
Being kind, even when it’s easier not to be. It bums me out when I see copywriters use shame tactics to bully people into buying. Not only is it mean, it’s also not a great way to build community.
