30+ Interesting Squarespace Statistics for 2024
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Squarespace is one of the biggest website builders out there, and they have some impressive stats to show for it. In this blog, we’ve curated 40+ of the most interesting facts and figures about Squarespace’s employees, customers, revenue, traffic, and more that will give you insights into this fascinating business. Keep reading!
Top 10 Squarespace statistics
In 2023, Squarespace generated $1.01 billion in revenue.
Squarespace has more than 1,760 employees worldwide.
66% of Squarespace users are small businesses.
9% of Squarespace users are large businesses.
Squarespace gets about 37.7 million visits a month as of August 2024.
Squarespace is used by 2.0% of websites.
Squarespace has over 4.9 million unique subscriptions as of 2024.
Squarespace holds a 17% market share among simple website builders.
Squarespace is present in more than 200 countries and territories.
Squarespace gets about 37.7 million visits a month as of August 2024.
Squarespace market share stats
The most popular industries using Squarespace include food and beverage and arts and entertainment. (Source: App My Site)
Squarespace’s popularity across food and creative industries reflects its versatility. It’s a go-to platform for businesses wanting to showcase their brands effectively, from eye-catching e-commerce stores to beautiful portfolios.
Squarespace is used by 3.0% of CMS-based websites. (Source: App My Site)
Holding 3.0% of the CMS market may not seem massive, but it indicates a solid foothold against giants like WordPress. This percentage shows that Squarespace has carved out a niche for users looking for simplicity and style.
Squarespace is used by 2.0% of websites. (Source: App My Site)
Squarespace powers 2.0% of websites, a significant number considering the massive number of sites out there. Squarespace’s appeal is its ease of use, especially for creatives and entrepreneurs who want a sleek, professional site without coding headaches.
Squarespace holds a 17% market share among simple website builders. (Source: Built With)
Squarespace holding 17% of the market among simple website builders is telling. It shows that many people value its user-friendly design and customization options. While there’s competition out there, Squarespace has carved out a solid piece of the pie, especially for those who want a professional site without the hassle.
Countries that use Squarespace
Squarespace is present in more than 200 countries and territories. (Source: PR Newswire)
The global presence of Squarespace in over 200 countries shows its universal appeal. It shows how diverse audiences have embraced the platform, highlighting its adaptability to various markets and cultures around the world.
The top countries that use Squarespace are the United States, the United Kingdom, Australia, and Canada. (Source: Ecwid)
The strong usage in the U.S., U.K., and Canada indicates Squarespace's roots in English-speaking markets.
Squarespace revenue stats
In 2023, Squarespace generated $1.01 billion in revenue. (Source: Squarespace)
Generating $1.01 billion in revenue is no small feat! This figure highlights Squarespace's strong market position and the demand for its services, showing how well the company has resonated with businesses and creators alike.
Squarespace generated $632,188 in revenue per employee in 2023. (Source: Stock Analysis)
Generating $632,188 per employee shows how effectively Squarespace utilizes its talent to drive revenue, indicating a well-structured team and a focused business strategy.
The average revenue per unique subscription was about $228 in 2023. (Source: Squarespace)
An average revenue of $228 per unique subscription in 2023 highlights just how valuable their recurring customers are.
Squarespace employee stats
Squarespace has more than 1,760 employees worldwide. (Source: Squarespace)
With 1,760 employees, Squarespace has built a diverse and talented workforce. Surely, this size allows the company to innovate and support its growing user base effectively, reflecting a robust corporate culture.
Around 88% of Squarespace employees (approximately 1,590) are based in the United States. (Source: SEC)
The strong U.S. presence suggests a focus on home-market talent. However, the global distribution reflects Squarespace’s ambition to harness diverse perspectives from various regions.
The average salary of a Squarespace employee is $97,000 a year. (Source: Comparably)
With an average salary of $97,000 a year, working at Squarespace seems to come with solid compensation. Competitive salaries like this often mean employees are motivated to bring their best, which can ultimately translate to better products and services for users.
84% of employees say Squarespace is a great place to work, compared to 54% for a typical company. (Source: Great Place to Work)
It’s impressive that 84% of employees feel Squarespace is a great place to work, especially compared to the 54% average for most companies. A positive work culture like that often leads to higher employee satisfaction and retention, which likely contributes to the company’s innovation and success in a competitive market.
Squarespace user and subscription stats
Squarespace has over 4.9 million unique subscriptions as of 2024. (Source: Squarespace)
Over 4.9 million unique subscriptions highlight the platform’s strong appeal. This figure showcases a vibrant community of users who trust Squarespace to host their websites and online businesses.
Squarespace powers over 314,000 active stores. (Source: Store Leads)
Powering 314,000 active online stores showcases Squarespace’s strength in e-commerce.
66% of Squarespace users are small businesses. (Source: Data Captive)
With 65% of users being small businesses, Squarespace clearly resonates with this demographic. It reflects the platform’s effectiveness in addressing the unique needs of smaller companies looking for accessible online solutions.
9% of Squarespace users are large businesses (>$1,000M). (Source: Data Captive)
The fact that 9% of Squarespace users are large businesses shows that even bigger companies see value in the platform’s simplicity and design flexibility. While Squarespace is often associated with small businesses or personal brands, it’s clear that its features can scale to meet the needs of larger organizations, too.
Squarespace traffic stats
Squarespace gets about 37.7 million visits a month as of August 2024. (Source: Semrush)
With 37.7 million monthly visits, Squarespace is clearly a major player. That traffic suggests a lot of people are interested in building websites or checking out what the platform has to offer. It’s a sign of strong visibility and growing interest in the website builder space.
Squarespace.com is the 1,713th most popular website in the world. (Source: Semrush)
Ranking as the 1,713th most popular website globally shows Squarespace is well-positioned, even in a crowded internet. Considering the sheer number of websites out there, it’s still a strong indicator of the brand’s global reach and relevance.
The average visitor visits 3.49 pages on Squarespace.com per session. (Source: Semrush)
An average of 3.49 pages per session suggests users are exploring multiple parts of Squarespace’s site, whether it's browsing templates, features, or pricing. It’s a good sign that visitors are engaging with the content, likely searching for the right fit for their website needs.
Desktops drive 76.84% of visits, and mobile devices drive 23.16% of visits. (Source: Semrush)
With 76.84% of visits coming from desktops, it seems users prefer to explore Squarespace’s offerings on a larger screen. This makes sense for a platform focused on website building, where many prefer the control and detail that a desktop interface provides.
45.34% of traffic to Squarespace is direct traffic. (Source: Semrush)
Direct traffic, accounting for 45.34%, shows strong brand recognition and loyalty. When nearly half of visitors come directly to the site, it’s clear people know about Squarespace and intentionally seek it out, whether for building websites or managing their accounts.
General facts about Squarespace
Squarespace was founded in 2003. (Source: Squarespace)
Founded in 2003, Squarespace has been around long enough to see the evolution of the internet. Starting when websites were a lot more complicated to build, the platform’s growth shows how staying adaptable and user-focused can keep a company relevant for over two decades.
Squarespace won an Emmy for their 2017 Super Bowl Ad. (Source: Squarespace)
Winning an Emmy for a Super Bowl ad is no small feat! Squarespace’s 2017 ad not only grabbed attention but also showed they know how to market creatively and effectively. It speaks to the brand’s ability to stand out and resonate, even on the biggest advertising stage.
Martin Scorsese directed Squarespace’s 2024 Super Bowl Ad. (Source: Squarespace)
Having Martin Scorsese direct the 2024 Super Bowl ad is a big moment for Squarespace. It shows the brand’s commitment to high-quality work, even in advertising. Collaborating with such an iconic filmmaker elevates their marketing, making it more than just an ad—it’s an event that gets people talking.
In May of 2024, Squarespace announced their agreement to go private by Permira, a global private equity firm in a transaction valued at about $6.9 billion. (Source: Squarespace)
Squarespace going private in a $6.9 billion deal with Permira marks a significant shift for the company. It’ll be interesting to see how this influences their future.
Facts about the founder
Anthony Casalena is currently 42 years old. (Source: Forbes)
At 42, Anthony Casalena has already achieved remarkable milestones in his career. His age shows that impactful entrepreneurship can begin at any stage in life and create a thriving tech platform that resonates globally.
Anthony Casalena is estimated to be worth $2.3 billion as of 2024. (Source: Forbes)
With a net worth of $2.3 billion, Anthony's financial success mirrors the platform's growth. It’s a testament to his vision, strategy, and the market’s recognition of the value Squarespace offers to its users.
Anthony Casalena owns around 30% of Squarespace. (Source: Forbes)
Owning 30% of Squarespace shows Anthony’s deep commitment to the company that he started over 20 years ago.
Anthony Casalena founded Squarespace while attending the University of Maryland. (Source: Forbes)
Founding Squarespace during his college days highlights Anthony’s entrepreneurial spirit. It’s a reminder that great ideas can emerge in unexpected places, proving that creativity knows no bounds, even in a classroom.
Anthony Casalena started Squarespace with a $30,000 loan from his parents. (Source: Forbes)
Starting with a $30,000 loan from his parents shows that even big dreams can start with modest beginnings and family backing.
Casalena took Squarespace public in May 2021. (Source: Forbes)
Taking Squarespace public in 2021 was a significant milestone. It showcased the company’s growth and potential, opening up new avenues for investment and expanding its reach while also validating Anthony’s vision and hard work over the years.
Anthony Casalena was Squarespace’s only employee until 2006. (Source: App My Site)
It's impressive that Anthony Casalena ran Squarespace solo for the first few years. It shows how a strong vision and persistence can turn a one-person project into a major platform. His dedication laid the foundation for what’s now a tool millions of people and businesses rely on.
Want to learn more?
Clearly, Squarespace is a pretty impressive business that helps small and large business owners alike maintain their online presence. But do you want to learn more? You can learn more about Squarespace, design, blogging, and more on the blog! Here are some of our favorites!
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