30+ Pinterest Statistics: Users, Revenue, and More
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Pinterest isn’t just a place to find cool DIY projects or recipes—it’s become a go-to platform for brands to connect with people looking for inspiration. With millions of users browsing for everything from fashion ideas to home decor, Pinterest offers a great opportunity for businesses to get noticed. But to really make the most of it, you’ve got to understand the numbers behind the platform. So in this article, we’ll break down some key Pinterest stats to show you the power of Pinterest. Keep reading!
Top 10 Pinterest statistics
Pinterest has 522 million monthly active users.
Pinterest is the 37th most popular website in the world.
Pinterest’s cost per acquisition is 2.3x more efficient than other platforms.
69.4% of Pinterest users are women.
Pinterest generated over $3 billion in revenue in 2023.
85% of weekly users have made a purchase from Pinterest pins.
78% of Pinterest users say the platform makes them feel positive.
Pinterest’s cost per acquisition is 2.3x more efficient than other platforms.
Pinterest ads bring 11.4x more prospect than social media ads.
Pinterest posts have an average lifespan of 3.8 months.
Pinterest users and popularity
Pinterest has 522 million monthly active users. (Source: Pinterest)
With 522 million people actively using Pinterest every month, it’s clear the platform has serious staying power and that there’s a huge audience looking for inspiration. For brands, this means a massive opportunity to connect with people who are already searching for ideas and products like yours.
78% of Pinterest users say the platform makes them feel positive. (Source: Pinterest)
One of the coolest things about Pinterest is the positivity—it’s a feel-good space! With 78% of users saying the platform gives them positive vibes, it’s a great place for brands to build a welcoming, uplifting presence. That positive energy can translate into stronger connections and more loyal customers.
Pinterest is the 15th most used social media platform. (Source: Statista)
Even though Pinterest isn’t the biggest platform out there, ranking 15th in the world still says a lot. It’s carved out its own niche for people who want inspiration, not just social interaction. For businesses, it’s a golden opportunity to stand out by tapping into a highly engaged, idea-driven community.
Pinterest had a year-on-year growth rate of 23.2% in January 2024. (Source: Statista)
With a 23.2% growth rate in January 2024, Pinterest is clearly on the rise. More people are joining the platform and engaging with content. For brands, this means more eyes on your Pins and a growing chance to attract new customers. It’s an exciting time to jump on board and maximize that growth.
Pinterest users spend twice as much time shopping every month than non-Pinterest users. (Source: Hootsuite)
If your audience is on Pinterest, chances are they love to shop! In fact, Pinterest users spend twice as much time shopping compared to those who aren’t on the platform. This makes it a perfect space for brands to showcase products, knowing the audience is already in a shopping mindset and ready to discover new things.
Users save more than 1.5 billion Pins per week. (Source: Pinterest)
People on Pinterest are serious about finding ideas—more than 1.5 billion Pins get saved every week! This kind of engagement is huge for brands because it means your content has the potential to be saved and shared, keeping your products top of mind for future purchases or projects.
Pinterest gets over a billion visits each month. (Source: Statista)
With over a billion visits every month, Pinterest is clearly a go-to destination for inspiration. Whether users are searching for new ideas or products, this kind of traffic makes it a prime platform for businesses to boost their visibility and reach an audience actively looking for what you’re offering.
Pinterest is the 37th most popular website in the world. (Source: Semrush)
Being the 37th most popular website globally says a lot about Pinterest’s reach and influence. It’s not just a social media platform; it’s a key player in the online space. For brands, this global ranking means huge potential to connect with audiences across a variety of interests.
Pinterest has the 7th highest brand awareness of the leading social networks. (Source: Statista)
Pinterest’s high brand awareness puts it in the top tier of social networks, ranking 7th overall. People know and trust Pinterest, which makes it easier for businesses to engage with users in a familiar and credible environment. If you want to get your brand noticed, Pinterest is a great place to be.
Pinterest user demographics
One-third of luxury shoppers on Pinterest have an annual income of over $100,000. (Source: Pinterest)
Pinterest is a goldmine for luxury brands, with a third of luxury shoppers making over $100K a year. It’s the perfect spot for high-end products to get noticed by people who are ready to splurge. Whether it's designer fashion or upscale home decor, Pinterest connects luxury shoppers with premium brands.
89.9 million Pinterest users are located in the U.S., making up the largest Pinterest audience in the world. (Source: Statista)
The U.S. is home to nearly 90 million Pinterest users, making it the platform’s biggest audience. If you're a brand looking to reach American shoppers, Pinterest is a great place to be. With such a huge audience actively browsing and saving ideas, there’s a lot of potential to grow your visibility.
The other largest Pinterest audience sizes are Brazil (38.9 million), Mexico (24.7 million), and Germany (19.3 million). (Source: Statista)
Pinterest’s global reach is impressive, with big audiences in Brazil, Mexico, and Germany. If you’re a brand thinking beyond the U.S., these are key markets to explore. With millions of users in each country, Pinterest offers a great opportunity to tap into new, international audiences and expand your brand’s influence.
Women are the dominant gender among Pinterest users, as 69.4% of users are women. (Source: Statista)
Pinterest is all about female energy—almost 70% of users are women. Whether it’s fashion, beauty, or lifestyle content, women are the driving force behind the platform. For brands targeting women, this is a huge opportunity to connect with a highly engaged, idea-driven audience that’s ready to discover new products.
Women aged 25 to 34 are Pinterest’s largest audience segment, taking up 20.4% of its global audience. (Source: Statista)
The largest group on Pinterest is women aged 25 to 34. So clearly, Pinterest has a powerful millennial base. If your brand caters to this age range, Pinterest is the perfect place to showcase your products and ideas, knowing you’re reaching a key demographic.
Over 19% of Pinterest users are women aged 18 to 24. (Source: Statista)
Gen Z is carving out its space on Pinterest, with nearly 20% of users being women aged 18 to 24. This younger crowd is all about discovering the latest trends and getting inspired. If your brand is trying to reach a Gen Z audience, Pinterest is a great platform to share ideas that resonate with them.
Pinterest has 25.2 million Gen Z users in the United States. (Source: Statista)
With over 25 million Gen Z users in the U.S. alone, Pinterest is clearly popular with younger audiences. Gen Z is turning to the platform for all kinds of ideas, so if your brand caters to this group, Pinterest is a great way to stay connected with this influential generation.
Pinterest reaches 40% of U.S. households with an annual income over 150K. (Source: Pinterest)
Pinterest reaches 40% of U.S. households earning over $150K, which is great news for brands targeting wealthier consumers. Whether you're offering luxury products or high-end services, Pinterest gives you access to an audience that’s willing to invest in quality.
Pinterest marketing statistics
Pinterest’s cost per acquisition is 2.3x more efficient than other platforms. (Source: Hootsuite)
When it comes to getting the most bang for your buck, Pinterest is hard to beat. Its cost per acquisition is 2.3 times more efficient than other platforms. This means you can spend less while still bringing in quality leads. If you're looking to stretch your budget, Pinterest is definitely worth a shot.
Brands see twice the return on ad spend compared to other brands. (Source: Hootsuite)
Pinterest ads don’t just sit there—they work! Brands are seeing twice the return on ad spend compared to other platforms. This means users on Pinterest are not only engaging but also converting. If you’re looking to make your ad dollars go further, Pinterest is a smart place to invest.
Pinterest ads bring 11.4x more prospect than social media ads. (Source: Pinterest)
Pinterest ads are bringing in 11.4 times more prospects than ads on other social media platforms. People aren’t just scrolling past—they’re clicking, saving, and buying. If you want to get more out of your ads, Pinterest could be the key to getting your brand in front of more engaged users.
96% of searches on Pinterest are unbranded. (Source: Pinterest)
Here’s the great thing about Pinterest: 96% of searches are unbranded. People are looking for inspiration, not just specific brands, which levels the playing field for smaller businesses. If you have a unique product or idea, Pinterest is the perfect platform to get noticed by users who are open to discovering something new.
Pinterest’s platform trends report (Pinterest Predicts) has an 80% success rate in predicting emerging consumer trends. (Source: Pinterest)
Pinterest has a knack for predicting what’s next. In fact, its Pinterest Predicts report has an 80% success rate in predicting trends. For businesses, that’s a goldmine of insights that can help you stay ahead of the curve and create content that will blow up in popularity later. Pinterest can help you stay in the know and adjust your strategy.
The best times to post on Pinterest are afternoon and night. (Source: Coschedule)
If you want your Pins to get noticed, the best time to post is in the afternoon or at night. That’s when Pinterest users are most active. Timing is everything, so posting during these peak hours can give your content a boost and help you reach more people when they’re ready to engage.
Pinterest users can have a maximum of 200k pins each. (Source: Pinterest)
Did you know Pinterest users can save up to 200,000 pins? That’s a ton of content, so much that most people will never reach this number. It’s a platform built for endless discovery, so your Pins have long-term potential to be shared, saved, and re-discovered by others.
Pinterest posts have an average lifespan of 3.8 months. (Scott Graffius)
Unlike most social media posts that fade quickly, Pinterest content has staying power. The average lifespan of a Pinterest post is 3.8 months! That’s a lot of time for people to find and engage with your Pins. If you’re looking for long-term value from your content rather than quick, temporary wins, Pinterest is a great option.
85% of weekly users have made a purchase from Pinterest pins. (Source: Pinterest)
Pinterest isn’t just for inspiration—it’s driving sales! A whopping 85% of weekly users have made a purchase based on a Pin. If you’re a brand with something to sell, Pinterest is fantastic. It’s not just about ideas; it’s where ideas turn into action, and those actions turn into purchases.
Pinterest revenue
Pinterest generated over $3 billion in revenue in 2023. (Source: Statista)
In 2023, Pinterest hit a major milestone by generating in over $3 billion in revenue! That’s extremely impressive and shows how the platform is growing beyond just a social media site—it’s a force in the digital advertising. For brands, this means Pinterest is a valuable place to connect with an engaged audience.
Users from the U.S. and Canada account for 75% of Pinterest’s revenue. (Source: Pinterest)
It’s no surprise that the U.S. and Canada are huge markets for Pinterest, making up a 75% of its revenue. This stat highlights how much North American users love engaging with ads and content, and if you’re aiming to reach audiences in these regions, Pinterest is definitely a smart move.
Pinterest’s average revenue per user was about $1.64. (Source: Statista)
Pinterest’s average revenue per user is around $1.64. While it might not seem like a lot at first glance, it adds up quickly when you think about their massive user base. This figure shows how effectively Pinterest is monetizing its audience, which is good news for brands looking for a platform that can deliver results over time.
Pinterest’s ad revenue is expected to reach 5.1 billion by 2027. (Source: Statista)
Exciting news for Pinterest: its ad revenue is projected to soar to $5.1 billion by 2027! This growth is a strong indicator that the platform is becoming increasingly valuable for advertisers. If you’re thinking about where to invest in digital ads, Pinterest seems to be on an upward trajectory that you won’t want to miss.
Pinterest is responsible for about 0.5% of the global ad revenue. (Source: Statista)
Pinterest may account for about 0.5% of global ad revenue, but that’s still a noteworthy slice of the pie. Its unique focus on discovery and inspiration sets it apart from other platforms. This stat highlights Pinterest’s ability to attract brands that want to engage with users in a more targeted way.
Pinterest has a market cap of $22.82 billion. (Source: Yahoo Finance)
With a market cap of $22.82 billion, Pinterest is a giant company. For both investors and brands, Pinterest’s continues to show its strength and signals it’s a platform to keep an eye on as it continues to expand.
Pinterest facts
Pinterest was founded in March 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp. (Source: Pinterest)
Pinterest kicked off its journey in March 2010, thanks to the creative minds of Ben Silbermann, Paul Sciarra, and Evan Sharp. It’s amazing to think how a simple idea turned into a global platform where millions gather inspiration. These founders really tapped into something special, creating a space for us to collect and share our favorite ideas.
The current CEO of Pinterest is Bill Ready. (Source: Pinterest)
Bill Ready is at the helm of Pinterest as its current CEO, bringing fresh ideas and direction to the platform. With his leadership, it’s an exciting time for users and brands, as there are plenty of new opportunities on the horizon!
Pinterest’s headquarters is in San Francisco, California. (Source: Pinterest)
Pinterest’s home base is in San Francisco, right in the heart of Silicon Valley. Being in such an innovative tech hub allows Pinterest to attract top talent and stay on top of digital trends. This vibrant location really shapes the platform’s culture and helps it evolve.
Pinterest has around 4,014 employees as of 2023. (Source: Statista)
As of 2023, Pinterest employs around 4,014 people, which is a testament to its growth. This diverse team plays a crucial role in pushing the platform forward, from developing cool new features to improving user experience. It’s great to see a company investing in its people to keep the innovation flowing!
Want to learn more?
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