15 Pastel Color Palette Ideas for Your Brand or Website
Choosing the right color palette is one of the most impactful decisions you can make for your brand or website. Pastel tones—soft, muted, and charming—have become a favorite for businesses looking to create a soothing and approachable aesthetic. And if you’re looking for a pastel color palette you can use for your brand or website, you’ve come to the right place. In this blog post, we’ll share 15 beautiful pastel color palette ideas! Keep reading?
15 pastel color palette ideas for your brand or website
Now, here are 15 pastel color scheme ideas for your brand or website.
Palette #1
Hex codes in this color palette: #A3F8F8, #A5E2E2, #DFBEBF, #E7A4A3, #FF9090
About this palette:
This palette mixes cheerful aquas and warm pinks for a lighthearted, playful feel. It’s a great pick for brands looking to balance fresh, youthful energy with a touch of softness.
See the color palette in action:
Palette #2
Hex codes in this color palette: #A7B1D7, #B7C8E5, #D2DDED, #BCE1FE, #A2D2FF
About this palette:
Dreamy blues and soft purple pastels create a calming, airy feel in this palette. It’s great for brands wanting to evoke tranquility and trust while maintaining a clean and approachable aesthetic.
See the color palette in action:
Palette #3
Hex codes in this color palette: #FFAFCC, #FFC7DD, #FFE1ED, #DADBFB, #BDBEF5
About this palette:
Romantic pinks and soft purples make this palette perfect for artistic or feminine brands. It brings a whimsical, delicate charm that’s creative yet understated.
See the color palette in action:
Palette #4
Hex codes in this color palette: #FCC8DF, #FFE1EE, #F0FBEF, #D4F7D1, #BFEFBC
About this palette:
Pastel pinks and greens bring a floral, nature-inspired feel to this palette. It’s a great choice for brands or projects focused on wellness and natural growth.
See the color palette in action:
Palette #5
Hex codes in this color palette: #949F6E, #CCD5AE, #E9EDCA, #FDFAE0, #FAEDCD
About this palette:
This grounded palette of earthy greens and yellows creates a rustic, welcoming vibe. It’s perfect for eco-friendly brands or anyone wanting to highlight comfort and simplicity.
See the color palette in action:
Palette #6
Hex codes in this color palette: #FFB7D2, #FECFE1, #E0F0FF, #C6E4FE, #ABD6FE
About this palette:
Lighthearted pinks and blues combine here for a harmonious, feel-good aesthetic. This palette works well for brands looking to radiate positivity and comfort in equal measure.
See the color palette in action:
Palette #7
Hex codes in this color palette: #ECCAC6, #EADACF, #E5E5F2, #C8C8DC, #888991
About this palette:
Muted grays and soft pinks offer a cozy, understated feel. This palette is a great fit for minimalist brands that want to keep things elegant and understated.
See the color palette in action:
Palette #8
Hex codes in this color palette: #D0AFAB, #ECCAC6, #F7EAB3, #C2E5CD, #C9D8DE
About this palette:
This palette blends warm pinks, yellow, green, and blue. It’s perfect for brands wanting a polished aesthetic with an organic, earthy undertone.
See the color palette in action:
Palette #9
Hex codes in this color palette: #BACCB8, #DFE8E0, #D7D8EA, #C3C5E1, #A8AAC5
About this palette:
Muted greens and blues give this palette a calm, sophisticated feel. It’s a great option for brands that want a refined look with a connection to nature.
See the color palette in action:
Palette #10
Hex codes in this color palette: #F8E2AA, #FAEDCD, #FDFAE0, #CAE7FF, #8FBAE1
About this palette:
Soft yellows and blues make this palette bright and cheerful. It’s a natural choice for optimistic brands aiming for a warm and uplifting vibe.
See the color palette in action:
Palette #11
Hex codes in this color palette: #8491A8, #C1B4CB, #E9C3C7, #FCD4F4, #C8CFFF
About this palette:
With delicate blues, purples, and pinks, this palette feels ethereal and artistic. It’s perfect for brands that want to express creativity and be unique.
See the color palette in action:
Palette #12
Hex codes in this color palette: #F5E6D2, #FCD5BA, #F6A6B5, #F2B4A6, #D98B9A
About this palette:
Warm corals and peach tones in this palette bring energy and friendliness. It’s a perfect fit for brands that want to feel feminine and radiate warmth and positivity.
See the color palette in action:
Palette #13
Hex codes in this color palette: #E8EDEA, #E4F5DF, #D2E3CA, #BFD6B0, #A4BA95
About this palette:
Soft greens and earthy tones in this palette create a serene, nature-inspired aesthetic. It’s great for brands focusing on growth and calmness.
See the color palette in action:
Palette #14
Hex codes in this color palette: #99FFDA, #A1A2DF, #F5D0E3, #FACDAA, #D2FAC3
About this palette:
This lively palette blends tropical greens, pink, purple, and orange for a fun, playful energy. It’s great for creative brands wanting to stand out and have a cheerful vibe.
See the color palette in action:
Palette #15
Hex codes in this color palette: #FFFBEF, #FFEFC7, #E2BDFF, #D9A3FF, #BD88E2
About this palette:
Warm yellows and rich purples make this palette feel regal and inviting. It’s a great pick for brands aiming for modernity with a welcoming touch of warmth.
See the color palette in action:
Note: The website examples above are all one of our Squarespace templates.
Want to learn more?
And hopefully, this blog has given you some ideas for your website’s color scheme. But do you want to learn more about websites, blogging, and more? Here are some blogs that can help:
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