20 Luxury Color Palette Ideas for Your Brand or Website
Color is one of the most powerful tools in conveying a sense of luxury, sophistication, and exclusivity. The right palette can elevate your brand or website, leaving a lasting impression of elegance and refinement. In this guide, we'll explore beautiful luxury color palette ideas to help you create a visual identity that makes your brand feel upscale, intentional, and undeniably premium. Keep reading!
20 luxury color palettes ideas for your brand
Now, here are 20 luxury color scheme ideas you can use for your brand or website.
Palette #1
Hex codes in this color palette: #FFFCFC, #BCABB0, #785964, #5D3543, #080808
About this color palette:
Soft neutrals and deep plum tones come together to create an air of understated elegance. This palette blends sophistication with a hint of mystery — ideal for luxury brands seeking to convey timeless style and refinement.
See this color palette in action:
Palette #2
Hex codes in this color palette: #FFFCFC, #B76E79, #884F5C, #592F3E, #080808
About this color palette: Rich shades of pink and burgundy evoke warmth, passion, and depth. This palette is perfect for brands aiming to balance luxury with romantic appeal while maintaining a confident, modern aesthetic.
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Palette #3
Hex codes in this color palette: #FFFCFC, #C4B454, #51627B, #2F4059, #080808
About this color palette: Golden hues and midnight blues form a bold yet balanced palette that speaks to luxury and strength. Perfect for brands wanting to project authority, prestige, and a touch of classic charm.
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Palette #4
Hex codes in this color palette: #FFFCFC, #632148, #1D2C43, #23112F, #040B14
About this color palette: This palette fuses deep purples and navy tones for an atmosphere of mystery and exclusivity. Ideal for luxury brands that want to exude sophistication and intrigue while keeping an edge of modernity.
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Palette #5
Hex codes in this color palette: #FFFCFC, #B18FA2, #632148, #033E5B, #040B14
About this color palette: Purples and oceanic blue create a harmonious blend of elegance and poise. A palette for brands that want to express creativity and sophistication while maintaining a sense of calm authority.
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Palette #6
Hex codes in this color palette: #FFFCFC, #B77E7E, #650000, #430000, #040B14
About this color palette: Deep and soft reds combine to provide a feeling of richness and intensity. This palette suits luxury brands seeking to embody boldness, passion, and a sense of timeless grandeur.
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Palette #7
Hex codes in this color palette: #BCB9AC, #5F8396, #2F4A61, #6F6558, #242527
About this color palette: Earthy neutrals combined with blues give this palette a grounded yet refined look. Ideal for luxury brands that want to communicate reliability, sophistication, and subtle elegance.
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Palette #8
Hex codes in this color palette: #EADACE, #CDA991, #B2A3A1, #A0765E, #56332B
About this color palette: Soft creams and warm browns offer a palette that feels rich and organic. It’s perfect for brands that want to express heritage, comfort, and quiet luxury.
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Palette #9
Hex codes in this color palette: #DDDBDD, #768071, #9C7B98, #4E1C50, #080808
About this color palette: Purple tones paired with green to create an atmosphere of calm sophistication. This palette suits brands wanting to earthiness with modernity.
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Palette #10
Hex codes in this color palette: #DDE8ED, #447793, #2D5A74, #123249, #061221
About this color palette: Cool blues and icy tones bring a clean, crisp luxury aesthetic. This palette evokes modern elegance, making it ideal for brands focused on sophistication and confidence.
See this color palette in action:
Palette #11
Hex codes in this color palette: #DDE8ED, #E6DFC9, #5A8AA6, #2D5A74, #061221
About this color palette: Soft cream and various shades of blues create a palette that feels serene yet luxurious. Perfect for brands that want to balance warmth and clarity with refined elegance.
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Palette #12
Hex codes in this color palette: #EDE7DD, #C9BDA1, #624E1F, #803C3C, #2A1F06
About this color palette: Warm earth tones meet red for a palette that exudes rustic elegance. Ideal for brands seeking to convey tradition, richness, and grounded luxury.
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Palette #13
Hex codes in this color palette: #508594, #8F8D8E, #BD674A, #2D5966, #1B3923
About this color palette: Teals, gray, and orange create a palette of understated luxury. Ideal for brands that want a modern luxurious vibe.
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Palette #14
Hex codes in this color palette: #D1B7B1, #E6A87E, #A08278, #5E555A, #29272F
About this color palette: Soft blush, orange, and brown give this palette a gentle, refined aesthetic. Perfect for brands aiming to communicate quiet sophistication and warmth.
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Palette #15
Hex codes in this color palette: #C2A093, #7D6662, #756986, #3E3B4E, #292218
About this color palette: Dusty purples and browns evoke elegance with a contemporary edge. This palette is ideal for luxury brands looking to balance tradition with modern sophistication.
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Palette #16
Hex codes in this color palette: #B6B8B9, #90826E, #70B3A4, #256464, #142218
About this color palette: Soft gray, brown, and teal tones bring an air of modern sophistication. This palette is perfect for brands seeking a contemporary, confident, and refreshing luxury feel.
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Palette #17
Hex codes in this color palette: #E6DFC9, #AF8662, #4762AE, #3F4B69, #1D161B
About this color palette: Browns and blues come together in this palette to create a sense of regal elegance. This palette is ideal for brands looking to evoke confidence and modernity.
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Palette #18
Hex codes in this color palette: #E9B48A, #956959, #5C352C, #AF4F2E, #2A1713
About this color palette: Rich browns and oranges deliver a palette of earthy luxury and passion. Great for brands seeking to communicate authenticity, warmth, and grounded elegance.
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Palette #19
Hex codes in this color palette: #D8D5CA, #AC9D80, #6E5B3E, #9D7422, #17110A
About this color palette: Neutral beiges and deep gold give this palette a timeless, classic feel. Ideal for brands wanting to exude sophistication and refined luxury.
See this color palette in action:
Palette #20
Hex codes in this color palette: #7EADA9, #AA9273, #1F5560, #45302A, #111823
About this color palette: Teals and browns combine for a palette that blends natural serenity with modernity. Perfect for brands that want to convey balanced sophistication.
See this color palette in action:
Note: The website examples above are all one of our Squarespace templates.
Want to learn more?
Hopefully, this blog has given you some ideas for your website’s color scheme. If you want more ideas on creating your website, here are some blogs that can help:
Gold color palette ideas for your brand or website
Pastel color palette ideas for your brand or website
Red color palette ideas for your brand or website
Blue color palette ideas for your brand or website
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