Squarespace Web Design That attracts visItors And Inspires Action

SEO (Search Engine Optimization) is the process of making your website more visible on search engines like Google. And it’s important for any business because it’s one of the best ways to reach more people is to meet them where they are — on Google search.

Done well, SEO can help you rank higher in search results when people search for things related to your business. For example, if you are a photographer in Dallas, you’ll want your website to rank high for the search term “photographer in dallas.” 

It’s also more sustainable than social media, which requires regular updates and constant engagement to get on the good side of their algorithms. So, if you’re looking for sustainability, SEO is one of the best ways to achieve it.

If you don't know whether or not you need a new website, there are a few ways to make the decision.

✔ Your website should make you proud. So if you catch yourself saying something like, "Just check out my Instagram," instead of sharing your website link, that's a pretty clear sign something's not working.

✔  If you built your current website without SEO in mind, you're probably missing out on a lot of website traffic and leads that could be coming in if your site is built with proper keyword research, search-friendly content structure, and other best practices.

✔  And what about those analytics? If you're seeing plenty of visitors but crickets when it comes to actual sales or inquiries, your site might be the digital equivalent of a store with an impressive window display but a confusing layout inside. People are interested enough to visit, but something's stopping them from taking that next step.

Other warning signs include a design that looks outdated, is not mobile responsive or has content that no longer accurately represents your business offerings.

We make the process of getting a new website for your business as stress-free as possible. While most designers just offer design services, we offer all the fundamentals of an effective website — design, copywriting, and SEO. This makes it easier on you, as you don’t have to look for three different people or agencies to help you with each specialty. 

We also work collaboratively with you to figure out a good design strategy, SEO strategy, and messaging strategy so you never feel like you’re doing it alone. We want you to feel empowered throughout the process and confident in the results!

While you may know exactly what you want, you might not. After all, building a new website can be stressful and begs a lot of questions. What web pages do I need? What SEO keyword should I target on each page? What should I put on each of these pages? If you’re not sure about the answers to these questions, we can help you! We’ll work collaboratively together to build a website that works for your business and that you love!

So you're stuck between purchasing a premium Squarespace template or hiring a pro Squarespace designer for your Squarespace site? Let's break it down!

Premium templates are like the upgraded version of the standard ones that come with your subscription. Their designs are not everywhere on the internet (since everyone with a Squarespace subscription has access to the free ones, and that's a lot of people) and have extra pages and sections specifically designed for certain businesses. While they'll cost you more than the free templates, they're more effective, and they're much cheaper than hiring someone to build your site from scratch.

However, they also take time to set up yourself, and they may not have every page or feature you need (after all, every business is different). And other businesses are using them too, so you won't be completely unique. A designer, on the other hand, creates something that's 100% YOU, and you don't have to spend a lot of time to get it. They're knowledge and experience will also most likely make your website more effective than what you could DIY.

So, if you're short on money but have time, go with a premium template. If you're short on time and are willing to invest some money, go with a professional. If you have both money and time (but let's get real, who does?), a professional web designer is still the way to go since their experience and knowledge is what's most invaluable.