30 Blue Color Palette Ideas for Your Brand or Website
Blue is timeless. It's the color of the sky, the ocean, and so many other beautiful things. And whether you want your bradn to project calm professionalism, energy, or modernity, blue can adapt and deliver. But with so many shades and combinations to choose from, how do you find the right blue palette for your brand or website?
In this guide, we’ll explore blue color palette ideas that you can use for your business to make it resonate with your audience. Keep reading!
30 blue color palettes ideas for your brand
There are so many ways you can combine blue, with other shades of blue, or with other colors. Here are 30 blue color scheme ideas you can use for your brand or website.
Palette #1
Hex codes in this color palette: #F4F4F4, #877470, #087CA7, #035A79, #020202
About this palette: This palette blends a soft neutral with bold blues for a sophisticated yet modern feel. The combination of grayish taupe and deep blues creates a professional, calming energy. It’s ideal for brands that want to appear dependable and knowledgeable without feeling cold or overly serious.
See the color palette in action:
Palette #2
Hex codes in this color palette: #F4F4F4, #7192BE, #7D697D, #4B6A93, #5B475B
About this palette: A mix of cool blues and muted purples, this palette brings a calm, slightly moody vibe. The soft, cloudy grays add balance, making this a great choice for brands looking to project a sense of stability, introspection, and quiet confidence.
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Palette #3
Hex codes in this color palette: #F4F4F4, #6CBFF7, #4AA1E4, #AE126A, #0A0A0A
About this palette: Bright, energetic blues meet a punchy pink in this dynamic palette. The vivid contrast brings a bold, creative edge, while the crisp white and deep black ground the palette. Perfect for brands looking to balance playfulness and modern sophistication.
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Palette #4
Hex codes in this color palette: #F4F4F4, #9E768F, #053C5E, #6E0702, #472103
About this palette: This palette marries purple and red with a grounding dark blue for a bold, confident aesthetic. The mix of colors creates contrast and drama. Ideal for brands that want to make a memorable, slightly edgy statement.
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Palette #5
Hex codes in this color palette: #CEE5F2, #ACCBE1, #226798, #3E1929, #13070C
About this palette: Soft, powdery blues meet a deep maroon in this refined palette. The delicate light hues are complemented by rich tones for a balanced, vintage-inspired feel. Great for brands that want to evoke sophistication with a hint of nostalgia.
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Palette #6
Hex codes in this color palette: #F4F4F4, #E6AF2E, #2F608E, #0F3354, #001427
About this palette: This palette combines a vibrant gold with deep, moody blues for a timeless yet modern look. The gold adds warmth and energy, while the darker tones convey trust and stability. It’s a strong choice for brands aiming to balance luxury and reliability.
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Palette #7
Hex codes in this color palette: #C7C0AA, #9FAF9E, #2C8EAC, #187795, #3A6C6E
About this palette: A harmonious mix of green, blues, and a warm neutral, this palette has a calm, natural feel. The deeper teal shades give it a fresh, contemporary twist. Ideal for brands that want to project balance, clarity, and grounded sophistication.
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Palette #8
Hex codes in this color palette: #FFDC9A, #5DA4EB, #FFC249, #C47E0F, #296EB4
About this palette: Bright yellows and blues come together in this lively palette to create a fun, energetic vibe. The warm golds balance the blues, making it perfect for brands that want to exude friendliness, creativity, and optimism.
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Palette #9
Hex codes in this color palette: #7FC8F8, #5AA9E6, #F9F9F9, #ABF583, #7AC74F
About this palette: This palette blends refreshing blues with vibrant greens and crisp white for a bright, energetic feel. The cheerful colors evoke playfulness and positivity, making it a great choice for brands that want to feel fun, youthful, and fresh.
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Palette #10
Hex codes in this color palette: #FBF7F2, #57B8FF, #2AA6FF, #FF957D, #FE6847
About this palette: Soft white meets vibrant blues and corals in this energetic palette. The playful pops of color are balanced by muted backgrounds, making it ideal for brands looking to convey creativity, energy, and approachability.
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Palette #11
Hex codes in this color palette: #E0E4EE, #94ACC4, #99A0CC, #7880B5, #6D8BA9
About this palette: Muted blues and purples create a calming, professional palette with a touch of softness. The subtle variations in shade add depth and sophistication. Great for brands aiming to project trust, calmness, and thoughtfulness
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Palette #12
Hex codes in this color palette: #F2F7FF, #95CBE6, #4B96BC, #89ADAE, #568182
About this palette: This palette blends blues and muted teals for a calm, soothing aesthetic. The colors balance each other, creating a peaceful vibe. Perfect for brands that want to exude tranquility, clarity, and subtle elegance.
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Palette #13
Hex codes in this color palette: #FBFBFB, #BFAEB1, #2375A4, #362417, #001100
About this palette: Neutral white, light purple, and deep blue meet rich brown and black for a bold, grounded palette. The combination of tones creates a sense of balance and sophistication. Ideal for brands that want to feel classic and reliable.
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Palette #14
Hex codes in this color palette: #F4EAFB, #F083B8, #EF4695, #85C0FB, #3292FF
About this palette: Bright pinks and blues combine for a fun, vibrant palette. The pastel purple adds a touch of softness, making this a great choice for brands that want to project a playful, youthful energy with a modern twist.
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Palette #15
Hex codes in this color palette: #F8F7FF, #FFEDDC, #FFD8BE, #4F7CAC, #89A6C5
About this palette: Soft pastels and calming blues create a gentle, soothing palette. The warm beige tones add balance, making it ideal for brands that want to evoke a sense of comfort, warmth, and relaxation.
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Palette #16
Hex codes in this color palette: #E8E3E3, #EBDA56, #2C66C4, #C42C2C, #16221D
About this palette: A mix of bold primary colors and neutrals, this palette exudes energy and confidence. The combination of colors is perfect for brands that want to make a statement.
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Palette #17
Hex codes in this color palette: #D6DDE2, #ACD1F6, #81A2B8, #3C4F54, #070707
About this palette: Soft blues and grays give this palette a calm, understated elegance. The subtle tones create a professional and reliable feel, perfect for brands that want to convey quiet confidence and trustworthiness.
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Palette #18
Hex codes in this color palette: #F8E2AA, #FAEDCD, #FDFAE0, #CAE7FF, #8FBAE1
About this palette: Soft yellows and blues combine for a cheerful yet soft palette. The pastel tones evoke lightness and optimism, making it ideal for brands looking to project warmth, friendliness, and approachability.
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Palette #19
Hex codes in this color palette: #335765, #74A8A4, #B6D9E0, #DBE2DC, #7F543D
About this palette: This palette blends greens, neutrals, and blues for a natural, calming feel. The muted tones create a sense of stability and grounded sophistication, perfect for brands that want to evoke authenticity and balance.
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Palette #20
Hex codes in this color palette: #4B88BB, #5698D1, #A3C4E6, #F1DFD0, #E6A27A
About this palette: Soft blues and oranges create a friendly, balanced palette. The light tones add a sense of airiness, making this perfect for brands that want to feel approachable, creative, and modern.
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Palette #21
Hex codes in this color palette: #0D2767, #233E84, #DA5D7E, #FFEFD1, #D2A588
About this palette: Deep blues, neutrals, and pink create a striking contrast in this palette. The rich colors bring a bold, confident energy, while the light neutrals provide balance. Great for brands that want to make a strong, memorable impression.
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Palette #22
Hex codes in this color palette: #26547C, #45739B, #6390B8, #83AACC, #ACC8E1
About this palette: A soothing gradient of blues defines this palette, creating a calm, professional vibe. The soft transitions between shades evoke trust and clarity, making it ideal for brands that want to project stability and approachability.
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Palette #23
Hex codes in this color palette: #011D4D, #034078, #1282A2, #E4DFDA, #63372C
About this palette: Dark navy and vibrant teal meet brown for a rich, grounded palette. The deep colors exude confidence and sophistication. Perfect for brands that want to feel strong and reliable.
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Palette #24
Hex codes in this color palette: #F7F8FB, #1EA299, #00635D, #1F4268, #01172F
About this palette: This palette mixes deep blues and rich greens for a sophisticated, modern feel. The combination of colors make the palette ideal for brands that want to project confidence, clarity, and a hint of mystery.
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Palette #25
Hex codes in this color palette: #E8F1F7, #E8DFC4, #2075A7, #856A5C, #131C25
About this palette: Blues and browns combine in this calming, balanced palette. The gentle tones create a sense of comfort and trust, perfect for brands that want to evoke a sense of reliability and warmth.
See the color palette in action:
Palette #26
Hex codes in this color palette: #F4FAFA, #3E72B1, #0E3A6F, #03254E, #001938
About this palette: Deep blues and crisp whites create a classic, professional palette. The rich tones evoke trust and sophistication, making it ideal for brands that want to project timeless elegance and boldness.
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Palette #27
Hex codes in this color palette: #F4FAFA, #437BC0, #1B4A84, #DB162F, #03254E
About this palette: A bold mix of deep blues and striking red creates a palette full of energy and contrast. The strong colors convey confidence and vibrance, perfect for brands looking to make a dynamic, memorable impression.
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Palette #28
Hex codes in this color palette: #F4FAFA, #83B7FF, #3F8EFC, #1B7AFF, #006AFF
About this palette: This vibrant palette features a gradient of bright blues for a fresh, modern feel. The bold tones evoke creativity and energy, making it ideal for brands that want to project a sense of excitement and innovation.
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Palette #29
Hex codes in this color palette: #FFD3E4, #FFB5D0, #BFE0FF, #A2D2FF, #52ABFF
About this palette: Soft pinks and pastel blues create a light, whimsical palette. The gentle tones evoke playfulness and warmth, making this a great choice for brands that want to feel friendly, approachable, and youthful.
See the color palette in action:
Palette #30
Hex codes in this color palette: #F4FAFA, #FDCABB, #4E80AF, #22588A, #0D3B66
About this palette: Peaches and deep blues create a balanced, calming palette. The soft pink provides contrast, making it perfect for brands that want to project a sense of comfort, creativity, and quiet confidence.
See the color palette in action:
Note: The website examples above are all one of our Squarespace templates.
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